Ponte Botana
Artisanal snacks,natural ingredients,full of flavor
- Role
- UX Researcher &Product Owner
- Timeline
- June 2026 – Present
- Platform
- Website
- Tools
- Figma, FigJam,Lovable
01
The Opportunity
Health-conscious consumers in Mexico are actively looking for snacks they can trust. Artisanal brands have the product, but lack the digital experience to grow.
Discovery happenson social media
Fragmented and manualbuying experience
02
Market Insight
The healthy snack market in Mexico is growing, driven by a more conscious and digital consumer.
Sources: Euromonitor, Nielsen IQ, AMVO, Statista, TikTok, LATAM 2024.
USD 1.4B
Healthy snack market in Mexico (2025)
6.5%
Projected CAGR until 2035
76%
Online purchases made from smartphones
40%
Online sales through social commerce (2025)
03
Key Insights
I identified the main needs and behaviors that shape the customer journey.
Health without sacrifice
Consumers want healthier options but don't want to sacrifice flavor.
Discovery needs trust
They discover new products on social media, but need more confidence to buy.
Artisanal and local
They value artisanal, local and natural ingredients.
Simple and personal
They look for simple, fast and personalized experiences.
04
Competitive Audit
I mapped 11 competitors across two dimensions to identify opportunities.
More premium
Less healthy focus
Tlali Dehydrated
Besos de Dulce Natural
Huipi
Naturae
Happie Chips
Snack Club MX
Healthy Club
Nutrisa
More healthy focus
More accessible
Ponte Botana (opportunity)
05
Experience Strategy
The vision is to connect Ponte Botana's artisanal essence with a clear, trustworthy and personalized digital experience.
Authentic
Reflect the natural artisanal and Mexican essence in every detail
Trustworthy
Build trust through transparency and proof
Simple
Make it easy to buy, fast, clear and frictionless
Personalized
We allow each user to create a unique combination
Close
Foaster community and long-term relationships
06
Service Blueprint (Summary)
Present a simplified view of the end-to-end customer journey, highlighting the relationship between user actions, touchpoints and backstage operations.
07
Solution Overview
Designed a digital ecosystem that integrates discovery, personalization and purchase with total confidence.
- Clear and filterable catalog
- Personalized "Create your Match"
- Transparent ingredient information
- Trust signals across the journey
- Fast and secure purchase
- Mobile-first design
08
Impact Expected
The redesign will generate value for the business and for users.
- Higher conversion from social media
- Increase in average order value
- More trust and repeat purchases
- Scalability of catalog and operations
- Stronger positioning as a leading artisanal healthy snack brand
09
Next Steps
I will continue evolving the ecosystem to keep growing with the brand.
- Integration with TikTok Shop & Live Shopping
- Loyalty program and rewards
- Monthly snack subscription
- Educational & recipe content
- Expansion to new channels and marketplaces
Reflection
This project reinforced that designing an e-commerce experience goes beyond beautiful interfaces. It requires aligning brand identity, customer trust, business goals and operational feasibility into a cohesive product strategy.
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